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Follow Your Heart, but Take Your Brain With You: The Via Origin Story

Nearly one year ago today, Via was born from a desire to help others through key transition points in their personal and professional lives. In that year, the more I talked about my own journey –one of being laid off after nearly 10 years of service, walking away from a perfectly lovely job offer at another Fortune 100 company, and making the exciting yet wholly terrifying leap into entrepreneurship– the more I learned how many others had been on a similar journey of self-discovery & discernment in their own career and life transitions.

I heard choruses of “me, too!” and “that sounds exactly like what my friend/mom/sister/partner went through!” Each conversation was marked by periods of deep doubt & uncertainty about the future, but balanced with an inner-directed reflection. Over time, I noticed –more often than anything else– each person had someone who helped him or her through this period of transition. Sometimes, it was a formal relationship, like a coach or mentor. Other times, it was a partner or friend.

I realized at that moment that my heart was being called to be that person for others. I want to help equip people to step into the uncertainty of transition periods without fear, because they’re anchored by their values.

Less than an hour after that moment of clarity, as if reading my mind, a dear friend sent me a message that has since become Via’s origin story mantra:

Follow Your Heart Graphic

Follow Your Heart, but Take Your Brain With You.

In this blog, I hope you’ll find stories that speak to your heart, ideas that challenge your brain, and encouragement to step into the transitions in your life without fear.

Via Consulting GroupFollow Your Heart, but Take Your Brain With You: The Via Origin Story